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| | The Indian Business Network Network is not currently active and cannot accept new posts | | Pune Full-Day SEO Best Practices Seminar by Australian Expert | Views: 337 | | Jan 15, 2007 9:55 am | | Pune Full-Day SEO Best Practices Seminar by Australian Expert | # | 
Prashant Karandikar | | Hi,
This for aspiring Internet Marketers, for Owners of Web design, development & Advertising agencies & all those who want to get into SEO [Search Engine Optimization] & SEM [Search Engine Marketing]
For more information, please visit http://www.trainsem.com/pune-seminar.html
Are you interested in recalibrating your SEO knowledge, or perhaps in learning the fundamentals from a practising SEO who heads Australia's largest SEO service bureau? A once-only opportunity is available in Pune on Monday, 12 February. What is normally a three-day, hands-on course has been compressed into a one-day seminar at a discounted price. All content is based on personal experience, not plagiarised from other sources.
Syllabus
A small sample of the topics to be covered includes:
* Overview of SEO – a structured method of web site development.
* Types of site architecture – content management systems, flat files, dynamic pages and how each has its set of pros and cons for SEO.
* How to block a search engine from seeing your site – problems introduced by the incorrect use of long URLs, session IDs, Flash, JavaScript, etc
* Outsourcing SEO – factors to consider when outsourcing a part of, or all of your SEO requirements.
* On-page SEO factors – what to change on the web pages, be it the code or the visible textual content. Which meta tags are worthless or wishful thinking. Copywriting best practices.
* Off-page SEO factors – how to obtain links the right way and how to recognise and avoid worthless links. Covers link exchanges, blogs, directories, press releases and other free and paid options.
* The facts and myths of Google PageRank, Alexa rank and others.
* Avoiding bad practices – spamming, duplicate content, bad neighbourhoods
* Adopting good practices – fresh content, sticky pages, repeat visitors, RSS feeds.
* Major surgery – redesigning the website architecture, theme pyramids, accessibility, code validation
* Measuring progress – the hows and how-not-tos of ranking checkers, website analytics
* Tools – the good, the bad and the ugly
* How to keep up-to-date – resources for SEO such as forums, conferences, events, books, blogs.
* Secret Topic – too hot to print.
Bonus Topics
* (If you are going to hire an SEO bureau) How to tell if your SEO is a professional, a cowboy, or merely blissfully ignorant!
* (If you are an SEO bureau) How to find SEO customers overseas and, more importantly, how to present yourself in a professional manner that will facilitate an easy conversion.
For more information, please visit http://www.trainsem.com/pune-seminar.html
Yours sincerely,
PrashantPrivate Reply to Prashant Karandikar | | |
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