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Do start-ups companies require PR?Views: 134
Feb 13, 2007 12:58 pm Do start-ups companies require PR?
Palin Ningthoujam PR and publicity campaigns for SOHOs, SMBs, and new start-ups companies are more challenging than for established organisations. You have to make the media aware of you, and the big newspapers would not want to write about you so much. But as difficult as it sounds, it might also be possible to plan a strategic PR campaign for new start-ups. Start-up companies should see PR as a long-term value-add and not as an instant sales booster.

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